All in a name
Shakespeare says that “a rose by any other name would smell as sweet,” but those in marketing would tell you not to label roses as limburger cheese, or they will not sell. A product needs to be of quality, be useful, and it also needs a name that will convince customers to try it.
There is a new insurance company called Devoted that tries to convince us older folks to try them for our Medicare supplements. I did a little research and found that they are owned by Aetna. This year, my wife and I both dumped that company after two years and progressively worse service.
They must have decided that a new division with a more appealing name will help their bottom line. Have you noticed that many people and companies think that they can improve their names? Over the past few years, several businesses have changed product names to avoid offending others.
Not everyone is as concerned with what others think. I do not use Chuck instead of Charles because I wanted something new. I started using Chuck because when I turned eighteen, I thought it sounded more grown-up, and no one would call me Charlie, which I always hated. It worked for the most part.
One of the universities I attended changed its name from Southwest Missouri State to Missouri State in Springfield. Now they are another MSU and not SMSU. Ozark Community Technical College is now Ozark Tech. Someone thought it was a better name.
Do you believe in a creator God? You can use many names for this one individual. Jehovah, Jesus, and Allah are the first three that come to my mind. Many cultures believe our world or universe was created. Each religion has its own attributes for this supreme deity.
Christians believe that Jesus is the incarnated human form of Jehovah, who is the I Am. He is also referred to as Yahweh; these are two ways of Americanizing the same Hebrew word. Names mean a lot to some folks. I find some of the names that are used are offensive to us.
Do not call me a Republican, Democrat, liberal, conservative, bigot, or racist. I have been called each of these by people who knew nothing about me. I have been non-partisan since I registered to vote in 1972 when I turned eighteen. They wanted me to declare a party, and I had to remind them it was a violation of federal law to require that.
When we voted at our current precinct for a primary election, Cindy and I asked for an issue-only ballot. The election judges did not know that there was such a thing. They finally found them, and we were allowed to vote without declaring a party.
When we grew up there were names that we were all called. Many of those are no longer considered acceptable by most of us. I know that many of you know these names and do not need me to tell you what they are.
I want to add all the names that offend others to this list and ask that you consider what names you may use that might fall into this category. Dumb, stupid, and ugly are just a few of the words I have decided to eliminate from my vocabulary. I do use the word ignorant at times when referring to the fact that we all have certain things that we have yet to learn. Think about what you say and join me in this.
