Tag: Brands

Do not build your brand

April 21, 2026

As a writer, I am often encouraged to do things that will make me more popular and profitable. As a born-again believer, I am not in this for fame or money. My brand is not to be built by me. I should strive to glorify my Savior, Jesus.

In Acts 4:23-31, Peter and John have just been released by the Sanhedrin, who were the ones who took their teacher to Pontius Pilate and forced him to crucify Christ. It had to be done for all of humanity to be redeemed from our sin. That does not mean that these Jews are forgiven for their hate.

You and I do things often for our own benefit or because we want things to go our way. This never makes it correct. God knows that we will do what we will do. That is part of who He is. Omniscient is the word that we use to describe that He knows everything.

The question is often asked, “If there is a God and He loves us. Why do all these bad things happen to good people?” President Bill Clinton said that it depends on your definition of ‘is’. What does that mean? The I Am is the name of the Hebrew God. Some say Jehovah and others Yahweh. Either way, it means “I am that I am” or is He?

Is He God or not? Did He create the world or not? Is Jesus His son or not? Why does He not come down here and show Himself so that we have no doubts that He is who He said He was? He did that.

A man named Jesus was born around two thousand years ago. Like all humans, He lived a life, did His chosen profession, and died. He was nothing special. The gospels and other New Testament books were created by some demented men who just wanted to give churches a way to take money from the ignorant and unsuspecting masses.

Do you believe that? I don’t. I do not have enough faith to believe that this universe was an accident. To me, it takes more belief than I can conjure up to believe that nothing existed, then it exploded, and our planet’s existence was a fluke. The order we see around us, the laws of physics that we have ascertained, are all coincidental, and this can be proven by these same scientific principles, which were violated by the beginning of all that we experience.

I wonder who the ones are that are really confused. If matter and energy cannot be destroyed, where did they come from in the first place? My book, “Cosmic Flatulence,” is my attempt to explain the Big Bang Theory and how science can be understood.

No cloud of gas appeared from nothingness. The I Am has always existed. Jehovah was not created by man; that is what makes Him the creator. He has always been here, and if you believe that a cloud of gas came from nothing and exploded to form our universe, I guess Yahweh let a fart.

I am here to tell His story, to proclaim the day of the Lord so that you will understand. I am not here to build myself or my brand. I’m just telling you the truth and letting you decide for yourself whether Jesus is The Way, The Truth, and The Life, as He said He was.

Do not try to persuade others to agree with you, buy your line, and support your brand. Follow The Way, believe The Truth, and enjoy The Life which is as eternal as He is. I do not know how to explain it any better than He did. If God never existed until we made Him up, how did all of this get here?

©Copyright 2026 by Charles Kensinger

I am not a brand

August 26, 2024

Ford Motor Company is a brand. G.E., Hunts, Nike, Swanson, and some ninety million others already exist. I do not need to try to make myself a brand. I am an author and a servant. I created a logo for this page. I want to write. I want you to be able to read what I produce. I don’t care if I make money or become a household word.

I am motivated by expressing my thoughts. My high school journalism teacher taught me to write an article and let it sit for a while. She did not want me expressing anger or hatred in my columns. I must let those emotions flow. No one wants to hear them. No one cares.

People are dying of drug overdoses. Who cares. Some kill because their anger takes away the reason that God gave them. I get angry, too. I want to kill the predators that attack others. I am tired of judges letting criminals out of prison because the jails are overflowing. Empty the jails by executing the murderers and rapists. They don’t deserve to continue breathing.

We let a presidential candidate call other people names. He’s angry because he lost the last election. He has lost his mind. Someone tried to kill him. He wants revenge. He wants to show the world how wonderful he is. He is just a scared angry man. Like me.

Some of you want to put him back into the most powerful office in this country. What are you thinking? Tomorrow I will delete these rantings because right now I am angry. No one cares. You are all asleep in your beds. The world is crashing around us, and you don’t care.

I can’t sleep because I am scared and tired. Life gets the better of me. I know you feel the same way at times. We need to work with each other for our own sanity. Talk me down off this ledge. Give me a reason to try again. I want you to have a purpose in life. I want you to know why God put you where you are.

I am trying to decide every day why I have lived all these years. No one seems to acknowledge that I exist. Articles tell me I need to promote my brand. I am not a brand.

I am a thinking, feeling, and caring individual. I don’t need millions of dollars to make me better than you. I don’t want to be president so you will listen to my crazy ramblings. We vote people into offices because they are as demented as the rest of us at times. They don’t know any more than we do about how to control our own minds.

What am I doing about it? I will wake up in the morning. Begin my day. Publish this column and let you see that I am as conflicted and crazy as you are. I hope that you see yourself in this and realize that you are not a brand, and you don’t want to be. We all need someone to talk us off the ledge. We need to help each other make it one more day.

©Copyright 2024 by Charles Kensinger