This is a time of year that we often hear the statement that Jesus is the reason for the season. Originally, December 25^th was the date for a celebration of a pagan winter holiday. When the emperor of the Roman Empire converted to Christianity, he allowed the change of holidays to keep the people happy and alter the focus from debauchery to a form of holiness.

Yes, I said a form. Many of our traditions have been taken from other cultures and nations. The evergreen tree, ornaments, lights, the nativity scene, and gift-giving. According to our current culture, gifts began with wise men. Gold, myrrh, and frankincense are what they brought.

Today, the candy, toy, floral, electronics, and clothing industries use this concept of sharing with others to make a profit. They are not the only people who use the holidays to earn money. Christmas and New Year are not the only times of year to sell these products as well as food, alcoholic beverages, and decorations.

After graduating from college with a degree in Religious Education I was looking for a job that would support my wife and I. She began a position in direct marketing with a man from our church. He sold funeral supplies.

Yea, I had not realized that there was a market for clothing, flowers, and sundries for this field of endeavor. He was creating a catalog with new products and a unique line of items he was importing from Europe. They were not easily marketable to his current clientele. He needed photographs and a marketing strategy that was different from what he did at that time.

My experience as a photographer aided me in acquiring the position of marketing director. It lasted as long as it took me to create the new marketing materials and a ten-year plan. While my job ended after six months, my knowledge of marketing that I had gained for the effectiveness of this program has remained.

I have added to it with over forty years of sales and purchasing experience. I know that July is when you must order Christmas products. Spring brings its own marketing strategy for clothing, vacation plans, and outdoor supplies.

Christmas has been expanded to a time to market not just products but the not-for-profit industry. I am talking about what was once called charities. For 19 dollars a month you can help children with medical problems, the homeless, disabled veterans, animals, and countless other organizations that survive on the American market’s pension for helping others.

Be careful how you help these well-deserving people and creatures. If you want to help abused animals, donate to a local shelter. Do not agree to send money to an organization you have not researched or vetted thoroughly. Help a family that you know is struggling. Do it with kindness and anonymity.

Walk the streets and ask the homeless what they need. It is easy to give money. Can you contribute the time to help one person get back on the track they were following? Do not focus on what you think they should do. Help them make the decisions themselves. Start with your family and friends and let the love spread.

Time is more valuable than cash. Give it liberally to anyone who needs some of yours. If I had a dime for every minute I have given away, I would not just be wealthy. I would be able to help those that I am now reaching.

Do not take this the wrong way. I believe that we all should be in the business of serving others. My ministry has been one of doing what I can for the health and wisdom of others. You are now experiencing the latest incarnation of what Jehovah called me to do. Follow this page and see where He takes me in 2023.

©Copyright 2022 by Charles Kensinger