Charles (Chuck) Kensinger

This is a line from a celebrity spokesperson on a commercial for an insurance plan. Some of you will deny that this is insurance. Insurance is a word that is defined as “a practice or arrangement by which a company or government agency provides a guarantee of compensation for specified loss, damage, illness, or death in return for payment of a premium.”

An alternate definition is “a thing providing protection against a possible eventuality.” Using this idea, I would like to present an alternative idea to some of the “Insurance” that is currently being sold. Life, automobile, or health insurance is not needed by everyone. Those of us without financial resources to pay for responsibilities brought on by circumstance need these policies.

The full quote from the commercial is “Don’t overpay for anything.” This line is written by someone other than the actress who speaks the line. An advertising copywriter penned this phrase. I am not sure when it was first used. Probably hundreds of years ago.

I do not like to pay more for something than it is worth. What makes a service or product cost what the provider wants to charge you? Our current economic philosophy is called “supply and demand.” This means that what is being offered is worth more if the supply is lower or the demand is higher.

Demand is artificially created or increased by advertising. We purchased a new HVAC system last year. This year, we are having a new roof installed. We called some of the companies that advertise on television for both. We chose the best rates from companies that rely on word of mouth.

Friends from church recommended the heating and air company. Their price was eleven thousand less than one of the companies that hawk their services on TV. Our roof will be over five thousand dollars less than another advertiser. I have also dealt with a plumbing company for years that recently announced drain cleaning at $100 discount. I find that interesting since my last service cost over $100 more since they began running ads.

If they provide quality work or products, why do they need to pay to let customers know how good they are? Look for businesses that friends and neighbors recommend. What makes me think that we will have a superb roof installed? Three neighbors in the last two years are satisfied and have no complaints.

Back to the insurance type advertising. What about the local family that bought the service on the recommendation of their utility company and is still trying to find the money to repair their home, when the fine print in the contract allowed them to deny the repairs because of work that was done before the contract was signed? You must have someone do an inspection at your cost to ensure the agreement is valid.

Cancel these plans and put the money in a savings account that draws interest. This includes all the home repair, automobile service, or other groups that make their money by promising things they have no intention of doing. If you have paid for these services and found out after paying for them that your claim does not qualify, contact me. I want to let the unsuspecting consumer know what can happen to them.

©Copyright 2025 by Charles Kensinger